How BJP coined popular taglines to run successful poll campaigns

The ruling BJP, led by Prime Minister Narendra Modi, is vigorously campaigning for a third consecutive term in the upcoming Lok Sabha elections with the slogan "Ab ki baar 400 paar" and the promise of "Modi ki guarantee." Using catchy slogans has been a key strategy for the BJP since 2014, when they first came to power with the slogan "Ab Ki baar Modi Sarkar."


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